We will be discussing Zara's internationalisation process with a special focus on the factors that contribute to its reputation in the retail industry. 361. Zara owner to close up to 1,200 fashion stores around the world It has acquired groups like Massimo Dutti and Stradivarius. By examining interconnections between theories, two groups of factors that might have influenced Zara's internationalization patters are identified. International expansion started with the opening of a store in Oporto, Portugal in 1988. The company sold $19.1 billion worth of clothes in 2011, the Economist reported in March. Read Paper. International Expansion of ZARA in U.A.E - Case Study Example The retailer, which is owned by Inditex Group, No. . The first group includes firm's characteristics that might have an influence on Zara's international expansion like market experience, firm's specific advantages and strategic objectives. The paper commences with a brief company introduction which is then followed by examining key aspects of internationalisation undertaken by Zara. It's different in Latin-American countries like Mexico for cultural and economic reasons because the average income in Mexico is $3000 compared to $14000 in Spain. It currently own over 1700 retail outlets in 78 countries. Zara: Fast Fashion Case Assignment Analysis Summary International sales accounted close to 70% of its total turnover, with Europe being its largest market by far. As 55% of Zara revenues coming from abroad, one can see that Zara was successful in migrating its competitiveness globally. DOC ZARA: History and Background Community Involvement. Zara is a Spanish company that retails in clothing and accessories. In 1988, the company began its international expansion by entering into Portugal. In its quest for international expansion, Zara takes a pragmatic approach to each market and selects an entry mode that will work best. The expansion of Zara stores keeps growing, and until . The company was initially named "Zorba" after the movie "Zorba the Greek", but was changed to "Zara". Inditex-owned Zara has partnered with biotechnology company LanzaTech to launch a limited line of black dresses made from carbon emissions.
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